The iconic platform "Going Far to be Truly Back" isn't just about traveling; it's also an opportunity to rediscover all the precious feelings, moving, experiences, observations, and emotions behind each step forward and each step back. Over the course of eight years, Biti's Hunter has consistently conveyed the essence of the vibrant journey of youth to millions of audiences at home and abroad.
Throughout these eight years, #ĐiĐểTrởVề has become a Tet season tradition, inspiring young people to venture out, enrich their experiences and maturity. And when they return home, the experience is instinctively more meaningful than ever before.
Inspired by the familiar details of Vietnamese street style and the pride of a national footwear brand, the #MadeInVietNam project embodies the rich cultural heritage of Vietnam. Celebrating the country's vibrant street-style spirit, the project also pays tribute to the diverse beauty found across the extensive S-shaped regions of Vietnam. Above all, it honors the unwavering dedication and resilience of the Vietnamese people.
In 2020, as fear of the widespread Covid-19 pandemic gripped the world, Vietnam stood out not only for its effective disease prevention measures but also for its display of love, optimism, compassion, and, most importantly, creativity.
As a brand that symbolizes the human progressiveness and evolution of individual footstep over time, Biti's Hunter proudly presents "Canvas of Pride" - an exclusive collection designed to celebrate the optimism and resilience of the Vietnamese people. Whether it was the dragon fruit bread, the hand-washing dance routines, or the homes with open arms welcoming the Vietnamese diaspora, each element showcased the spirit of innovation and unity in the face of adversity.
The Biti's Happy Kids Project, also known as the Happiness Station, was officially launched on October 28, 2023, with the mission of "Bringing happiness to millions of Vietnamese families." The station was designed based on the Happiness Philosophy, with mindfulness as the cornerstone and three key connections to build true happiness: "Connecting with oneself, with others, and with nature."
During the first three months of implementation, the Happiness Station received a tremendous response, with 2.2 million reactions and 30 million reaches on social media. Most importantly, the project garnered significant attention and coverage from hundreds of newspapers and channels, making a notable impact within the Vietnamese community.
See more: happykids.bitis.com.vn
In addition to the Happiness Station, Biti's also introduced the Mindfulness Bear as a companion on the journey of raising happy children. The Mindfulness Bear is a cartoon character that embodies the concept of "mindfulness."
Biti's has launched an Online Happiness Station featuring 8 episodes that tell meaningful stories about the Mindfulness Bear's adventures in the firefly forest. Each episode offers surprises and strengthens the bond between parents and children through engaging challenges, promoting play and learning simultaneously.
continue to move forward
For the first time, an iconic offline event was hosted for the entire corporation, where 10,000 employees were gifted with 10,000 cakes to celebrate Biti's 40th birthday.
Additionally, a series of employee engagement activities focusing on celebrating our successful 40-year journey were held with inspirational stories and online mini-games.
All together, we created a celebration of HAPPINESS - CONNECTION - PRIDE.
new year party
As the most awaited event of the year, the New Year Party provides a fun, creative, and artistic space for connection, while conveying meaningful messages to strengthen team spirit.
Additionally, the event serves as an opportunity for setting resolutions and fostering a determined mindset for an upgraded brand new year.
Happiness is within us
An annual program that embodies the spirit of Happy Biti's Culture.
"Happiness is not something external; it exists within ourselves. It is completely owned and controlled by us. Practice and utilize it as you would enrich a skill."
(2023) Cultivating Gratitude.
connection station
In 2023, Biti's launched an exclusive learning and engagement program for our internal community.
This upgraded version of the annual team-building event offers nearly 1,200 employees nationwide in the sales division an opportunity to connect and learn from each other, fostering teamwork spirit and determination for improving operations and business outcomes.
cherishing Vietnamese talent
Biti's maintains the program throughout the years to cultivate the values in learning for our employees' children (XVII - 2023).
Besides the awarding ceremony, the programs also hold several contests and activities for families in order to enhance their relationship, experience and connection. By that, Biti's want to provide the opportunity for the children to learn and develop physically, intellectually and spiritually.
biti’s running-uprace 2023
Focusing on developing an energetic space to nurture the love for sport and physical training within the internal community.
2023 marked a memorable milestone when Biti's running team reached top 5 final race. This helped contribute over 200 millions VND to social impact projects.
Biti’s - Tự hào được vinh danh Top 40 “Doanh nghiệp vì Cộng đồng” tại Saigon Times CSR 2025
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- Hạnh Hoa Trade
- 13/01/2026
CEO Biti’s Vưu Lệ Quyên được trao tặng danh hiệu “Nữ doanh nhân Việt Nam tiêu biểu - Bông hồng vàng 2025”
Trong lễ trao giải “Nữ Doanh nhân Việt Nam tiêu biểu - Bông Hồng Vàng 2025” vừa qua, do Phòng Thương mại và Công nghiệp Việt Nam (VCCI) tổ chức, CEO Vưu Lệ Quyên đã được vinh danh trong Top những nữ...
- Hạnh Hoa Trade
- 13/01/2026
